Cembal d'amour is a recording label dedicated to the pursuit of excellence in sound reproduction, using modern musical instruments and state-of-the-art recording equipment, while reflecting the aesthetic values and great artistic traditions of the past. Cembal d'amour is named after the 1721 clavichord invented by Gottfried Silbermann, who counted J. S. Bach among his clients.  The term translates from French as "piano of love."   Along with the Viola d'amour and the Oboe d'amour, it is part of a distinctive class of Baroque instruments created especially for playing music of a romantic nature.   The Cembal d'amour's strings were twice the normal length and were struck near the middle, thus producing an unusually sweet and resonant tone.

The Cembal d'amour label was created in 1994 by pianist Mordecai Shehori, whose dream had long been to create recordings on which he alone performed every role:  pianist, recording engineer, digital editor, writer of the program notes, graphic designer, piano technician, and piano tuner.

His idea was to master all the necessary disciplines in order to create musical images without any artistic compromise.  Most recordings today are team efforts, a method that can result in artistic concessions to satisfy diverse tastes and perceptions.  For most labels, budgetary concerns are frequently responsible for rushing the process, with unfortunate consequences for the music. Many of this century's great musicians fell victim to these pitfalls, and therefore their recordings do not do justice to their playing.

The Cembal d'amour label has received great critical acclaim for capturing extraordinary sound on its recordings.  The  Historic Series, features musical giants as the supreme violinist Jascha Heifetz, the artistry of pianist Simon Barere, the legendary collaboration between violinist Henryk Szeryng and pianist Mindru Katz, and  the superb violinist Berl Senofsky who is the only American born violinist ever to win the Gold Medal at the Queen Elisabeth International Music Competition.  This, too, has been hailed as exceptional and will be followed soon by other historical recordings featuring celebrated artists of the past.  CD 111 is celebrating the art of the legendary violinist David Nadien in a program of romantic and virtuoso works.

CD 107 began a new series called Live Concerts Series and features Mr. Shehori's recital on May 7, 1977 from New York's Metropolitan Museum of Arts concerts series.  The latest CD released CD 108 is the first one in a new series that is named Learning by Example Series, in which Mordecai Shehori is performing 47 works by 18 composers of the most loved works for the young and learning pianists.